Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
Graphiks Ink works within stringent search engine guidelines to ensure that your website is optimized using only ethical search engine optimization methods. We adhere strictly to Google's policy regarding SEO's search engine optimizers.
With each search marketing package you'll benefit with:
• Targeted traffic to your website
• Brand recognition and increased visibility as your website saturates the search engines
• Regular statistics and reporting
Search Engine Marketing Packages Overview
• Copper Level - An affordable plan to increase your Internet presence. Includes consultation and analysis of your website and your target market. This also contains maintenance of website code, Meta tags, link building and content development to ensure ongoing optimization.
• Silver Level - Includes the optimization of 15 web pages to get your site top rankings for your chosen key phrases in the organic search results. Features include content optimization, paid directory inclusion, press releases and syndication, conversion tracking and more.
• Gold Level - An all inclusive search engine marketing campaign that includes an extensive strategy for organic search engine optimization and targeted pay per click marketing. The campaign also includes extensive reporting, the addition of extra web pages, all costs for PPC campaign setup and on-going management, algorithmic search engine consultation, Yahoo, and Business.com paid inclusion, product data feeds, quarterly press releases, and a full year credit in our customer loyalty program.
• Platinum Level - We all understand that traffic generates business and that means increased profits. However generating traffic for your website is more than a one dimensional concept. Effective search marketing is a complex process, especially in a competitive industry. Success requires a combination of organic and PPC campaigns, managed content, plus an extensive awareness generating PR campaign. It also requires ongoing management using the tools and techniques necessary to increase your search engine visibility on MSN, Yahoo, Google, etc.
Call us today or fill out the form on our contact page for your search engine marketing, SEO and website optimization solutions from Graphiks Ink!
If you have any questions, please feel free to contact us:
281-323-3511
9449 Briar Forest, Suite 3609
Houston, TX 77063
